After discussions with PETA, Wieden+Kennedy—one of the largest independent ad agencies in the world—committed to leaving images of breathing-impaired dog breeds (BIB) out of its ads! BIBs include bulldogs, pugs, Boston terriers, and other dogs bred to have life-threatening deformities that cause labored breathing, snorting, coughing, gagging, vomiting, and collapsing. A growing list of compassionate agencies, organizations, and other groups—including Ally Financial, the Ad Council, Ogilvy, Leo Burnett Chicago, and Wunderman Thompson—refuse to glamorize these suffering dogs in marketing because they know it fuels demand for them. PETA is asking for everyone’s help in urging the University of Georgia to join them and stop using an English bulldog as its mascot.