Industry trade group Textile Exchange (TE)—whose certifications are used by locally headquartered brands Aritzia, lululemon, and Arc’teryx—is the subject of a formal PETA complaint to the federal Competition Bureau alleging that TE’s “Responsible Down Standard” (RDS) and “Responsible Animal Fiber” (RAF) labels are misleading and deceive consumers. The complaint follows multiple PETA exposés of the down industry revealing that filth, suffering, and violent deaths are industry norms and occur even on certified farms.

Aritzia, lululemon, and Arc’teryx all boast about their RDS and RAF certifications—which TE created following multiple PETA’s exposés—encouraging customers to buy their products under the assumption that the animals used to produce them were treated humanely. PETA’s complaint asserts that TE and the companies that use its labels make marketing claims that deceive customers whether by design or unintentionally:

TE claims that its farms meet “strict animal welfare standards” and that “animals are well cared for and never treated with cruelty”—yet its standards allow use of the “responsible” label on products for weeks after inspectors find violations. PETA Asia’s recent investigation into Vietnamese duck farms and slaughterhouses that sold “responsible” down shows ducks suffering from gaping and bloody wounds, languishing in dirty sheds and on lots strewn with feces, and being stabbed in the neck and their feet being cut off while still conscious.
TE claims that its farms are independently audited, but the audits are typically preannounced, and under its area certification scheme, some farms may never be visited by an independent auditor. PETA Asia’s investigation revealed that a farm in Russia that was reportedly RDS-certified didn’t even know that it was and had been failing to stun birds before hacking off their heads with a dull axe.
TE claims that it tracks the supply chain of its certified down “from farm to final product,” but it doesn’t require every parent farm that supplies eggs and hatchlings to even be certified. Parent farms therefore often live-pluck birds, a painful and traumatic process—prohibited by TE’s standards—in which their feathers are torn out while they’re conscious. This process is repeated once the feathers grow back and can be inflicted up to 16 times before the bird dies or is slaughtered.

“If consumers knew that ducks were stabbed and their feet were cut off while still conscious for ‘responsible’ down, they’d never buy these products,” says PETA Director of Corporate Responsibility Laura Shields. “PETA is urging the Competition Bureau to investigate Textile Exchange’s deceptive marketing scheme that misleads well-intentioned shoppers at retailers like lululemon, Aritzia, and Arc’teryx.”

PETA’s complaint asks the Competition Bureau to require TE to remove all misleading statements from its marketing and issue corrective explanations that reveal how the animals on its certified farms are actually treated.

PETA—whose motto reads, in part, that “animals are not ours to wear or abuse in any other way”—opposes speciesism, a human-supremacist worldview. For more information on PETA’s investigative newsgathering and reporting, please visit PETA.org, listen to The PETA Podcast, or follow the group on X (formerly Twitter), Facebook, or Instagram.