Residents of the town recently designated as the “unhealthiest city” in the U.S.—in a state that holds the record for the most Dairy Queen locations—will get some serious food for thought as PETA launches a messaging blitz on city buses urging residents to steer clear of cow’s milk, which is chock-full of cholesterol and cruelty.
“Dairy is laden with cholesterol and fat, which is fine for the calves meant to consume it but disastrous for human health,” says PETA President Ingrid Newkirk, a vegan for over 50 years. “PETA stands ready to help with free downloadable vegan starter kits full of recipes and tips.”
Cows used for dairy are forcibly inseminated (sexually assaulted)—workers insert an arm into the cow’s rectum and a metal rod to deliver semen into her vagina—and their beloved calves are torn away from them so that the milk meant to nourish their babies can be used by humans. Once their bodies wear out after repeated pregnancies, they’re sent to slaughter. Each person who goes vegan saves nearly 200 animals each year and improves their own health, since vegans are less prone to heart disease, cancer, diabetes, and strokes.
The ads are running on 25 buses through the end of the month.
PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow the group on X (formerly Twitter), Facebook, or Instagram.
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