Travelers heading to baggage claim at Eugene Airport just might rethink any wool scarves and sweaters they’ve packed when they see PETA’s pro-sheep messaging blitz reminding everyone arriving in Oregon—a top 10 state in terms of sheep population—to pick something other than the stolen coats of sheep, who are bred to overproduce wool and who are routinely beaten, mutilated, and killed in the wool industry. (PETA has the video footage to prove it.)

“Every sheep is someone, not something for the taking, and these gentle, thinking, feeling individuals don’t deserve to be pinned down and sliced to ribbons for fleeting fashions,” says PETA President Ingrid Newkirk. “PETA encourages everyone to stay warm with cozy vegan fabrics and keep anything taken from animals off their shopping lists.”

PETA entity investigations have uncovered cruelty to sheep at over 100 wool operations worldwide—even on “responsible” farms, where shearers have been seen punching, stomping, kicking, and throwing around sheep. Shearers are often paid by volume, incentivizing them to work recklessly, and sheep are often left bloodied and in pain as a result. The gaping wounds caused by careless shearers are then crudely stitched up—without painkillers. Fortunately, most top retailers offer clothing made of natural eco- and animal-friendly vegan fabrics, including organic cotton, linen, Tencel, and modal.

PETA’s ads are located at baggage claim in the Eugene Airport Terminal Building, 28801 Douglas Dr.

PETA—whose motto reads, in part, that “animals are not ours to wear or abuse in any other way”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow the group on X (formerly Twitter), Facebook, or Instagram.