As H&M has announced the appointment of its new CEO Daniel Ervér, we would like to offer you the following statement, attributed to PETA U.K. Vice President of Corporate Projects Yvonne Taylor:

If H&M hopes to recover from declining sales following the departure of CEO Helena Helmersson, it must be responsive to its customers and stem the rising tide of discontent resulting from its sale of cruelly obtained animal-derived materials such as feathers. Savvy shoppers see misleading welfare standards for what they are: humane washing. We urge Daniel Ervér to make his mark as CEO by committing to an animal-friendly – and business-savvy – down-free policy.

Credit: PETA

PETA—whose motto reads, in part, that “animals are not ours to wear”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness.

For more information, please visit PETA.org or follow the group on X (formerly Twitter), Facebook, or Instagram.