Plans to go fishing or hunting for Father’s Day are offishally dead in the water—according to PETA’s latest ad blitz. We plastered a bold, comic-style ad asking, “Does Your Daddy Kill Animals?” on billboards across North America ahead of Father’s Day (June 16).

Our message discourages fathers and families from fishing, hunting, or doing anything else that involves hurting our fellow animals, especially since children have a natural affinity for them. PETA reminds parents that their kids would be shocked to know their father—or any other guardian—is killing animals.

With our provocative ad calling out killing this Father’s Day in Mesa, Arizona, we dropped kindness like it’s hot in the desert.

PETA’s ad in Springfield, Missouri, urges everyone in the state to swap the deadly misery of fishing or hunting for animal-friendly family activities.

While on a highway in Memphis, travelers are likely to catch PETA’s ad on this roadside billboard, which drives home our message in Tennessee.

Why Let Fish—and Other Animals—Live?

Every animal is someone, and fish are smart, social beings with unique personalities. They can feel pain and can even suffer from intense depression.

But more fish are killed for food each year than all other animals combined. Fishers slowly suffocate or crush them to death when yanking them out of the water in huge nets—and even cut open the stomachs of some while they’re still alive.

Massive numbers of fish and other sea life, whose centralized nervous systems enable them to experience suffering, endure painful injuries and deaths for human “sport.”

Help End Fishing on and After Father’s Day

Please, go vegan. Never partake in cruel sports. Tell your loved ones and friends to stop hurting or killing animals for entertainment, food, or any other reason. Parents can easily set a compassionate example for their children. Check out PETA’s free vegan starter kit—and consider going “trash fishing” this Father’s Day.

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