Grab your popcorn, because Eli Roth is giving audiences more than just an intergalactic, action-packed adventure with his star-studded summer blockbuster, Borderlands. The director and animal advocate is starring in a PETA public service announcement (PSA) to denounce real-life cruelty to animals.

The slasher enthusiast behind cult classics such as Cabin Fever and Hostel knows one thing for certain: Violence should be left on the screen. That’s why he’s calling on everyone to report cruelty to animals when they see it.

Each year, humans abuse and kill countless dogs, cats, and other animals—and the vast majority of these crimes go unreported. Cruelty to animals is just the beginning—studies have shown that people who abuse animals often move on to human victims. Many notorious serial killers started by torturing animals.

Roth’s appeal comes amid a spate of animal neglect and abuse cases across the country. The PSA will play in areas where some of these incidents occurred, including in Windsor, Connecticut, where a dog was discovered tied tightly to a tree branch by his collar in a wildlife sanctuary; Lakeland, Florida, where a woman was charged with felony cruelty to animals after fatally poisoning a neighbor’s pregnant dog and two cats; Boston, where an emaciated puppy was found abandoned in a filthy carrier near a dumpster; and Salem, Oregon, where four teenagers were arrested for shooting and killing a pregnant cat.

What You Can Do

If you see someone abusing, neglecting, or mistreating animals in any way, report it to PETA. If you believe an animal is in imminent danger, you should also contact local law-enforcement authorities. If they are unresponsive, please call PETA immediately at 757-622-7382.

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