Diners on their way into Buffalo Wild Wings at Pier Park in Panama City Beach are in for an earful tomorrow, when “Hell on Wheels”—PETA’s life-size, hyper-realistic chicken transport truck covered with images of real chickens crammed into crates on their way to slaughter—will bombard them with actual recorded sounds of the birds’ cries along with a subliminal message every 10 seconds suggesting that people go vegan. The vexatious vehicle will deliver the horrors of the slaughterhouse straight to any patron thinking of chowing down on fried chicken over their lunch hour.

Where:    Outside Buffalo Wild Wings, 701 S. Pier Park Dr., Panama City

When:    Friday, March 15, 12 noon

“Behind every hot wing or bucket of fried chicken is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember that the meat industry is cruel to birds and the only kind meal is a vegan one.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow the group on X, Facebook, or Instagram.

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