In time for Easter, PETA’s message to Hermès has risen a block from the company’s Buckhead Avenue location in Atlanta, calling out the fashion house for selling wild animal–skin accessories—and now, PETA supporters brandishing “bloody” designer bags will descend on the store to call on the company to stop cutting into crocodiles and other animals while they’re still conscious before skinning them to make bags and belts.

When:    Saturday, March 30, 1 p.m.

 Where:    In front of Hermès, 262 Buckhead Ave., Atlanta

PETA entities have documented how the fashion industry chops off conscious lizards’ heads with machetes, hacks at crocodiles’ necks and shoves metal rods down their spines, and pumps snakes full of water to loosen their skin before it’s peeled off—often while they’re still conscious.

“Behind Hermès handbags are vulnerable animals who were housed in filth and hacked to pieces simply to make a fleeting fashion statement,” says PETA President Ingrid Newkirk. “PETA is calling on Hermès to use only today’s luxurious vegan materials, which don’t involve the torture and killing of thinking, feeling beings.”

PETA’s billboard is located at 3070 Bolling Way N.E.

PETA—whose motto reads, in part, that “animals are not ours to wear”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness.

For more information, please visit PETA.org or follow the group on X, Facebook, or Instagram.

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