In a victory for snakes and other animals, Tory Burch has confirmed that it no longer sells exotic skins after hearing from PETA. The designer brand joins a long list of companies that have banned this cruelly derived material, thanks to PETA’s work exposing the speciesism behind breeding and killing animals for fashion.

Who Are You Wearing?

PETA entities have documented how the fashion industry hacks alligators’ necks and shoves metal rods into their heads, chops off conscious lizards’ heads with machetes, and pumps snakes full of water to loosen their skin before it’s peeled off—often while they’re still conscious.

Snakes have been around since dinosaurs roamed the Earth, and there are now more than 3,000 species of them. Most snakes who live near humans are harmless, and encounters with them are relatively rare, thanks to their keen ability to detect vibrations with their stomachs and lower jaws. Some female snakes wrap their bodies around their eggs and shiver to heat themselves up in order to keep them warm. Snakes aren’t objects for us to use. They’re someone, and they deserve our respect.

Don’t Shop ’Til They Drop Exotic Skins—and All Products Made by Abusing Animals

Buy only vegan fashion. Instead of contributing to this cruelty, finding the latest vegan fashion is easy. For ideas, check out “PETA’s Vegan Clothing Shopping Guide” and “How to Wear Vegan” page. Help animals who are exploited for their skin by demanding that Gucci, Prada, and Louis Vuitton’s parent company, LVMH, follow suit and shed exotic skins: