On Valentine’s Day, PETA’s compassionate cupids traded in their bows and arrows for vegan BLTs, spreading the love with a tasty, animal-friendly giveaway!

At the site of PETA’s sky-high billboard—which features a pig putting a catchy twist on Elton John and Kiki Dee’s classic hit—our supporters handed out BLT samples in Burlington, Ontario from a local vegan restaurant, urging everyone to have a heart for pigs, keep bacon off their plates, and go vegan.

Our billboard serves as a red-hot reminder that pigs—like all animals—are sensitive beings who don’t want to be killed for their flesh. They have complex social lives and are extremely protective of their friends and family. In the meat industry, they languish on cramped, filthy farms, where they can’t bask in the sun, roll in the mud, or meaningfully socialize with others. At slaughterhouses, workers shoot them in the head with a captive-bolt gun, hang them up by one leg, and cut their throat—often while they’re still conscious.

Don’t Go Bacon Our Hearts—Go Vegan!

With lots of delicious vegan brands to choose from, you can have your bacon and eat it, too—plus, you won’t be increasing your risk of heart disease and certain types of cancer. By going vegan, you can spare nearly 200 animals every year, drastically shrink your carbon footprint, and improve your health.

You may be waiting for your match made in heaven, but you can go vegan right now—just order PETA’s free vegan starter kit today: