Mirror, mirror on the wall, who’s the kindest of them all? Everyone who uses cruelty-free cosmetics, says Atiana De La Hoya in her brand-new campaign for PETA. The star unveiled the ad at a launch party in Los Angeles today, when she shared how being a guardian to two rescued rabbits opened her eyes to how the gentle animals suffer in cruel tests for beauty products.

Photo: © COUGHS

“I was doing my makeup one day, and I looked over at Jeff and Daisy … and I realized that some of the makeup that I’m using directly affects [them],” De La Hoya says in an accompanying video for PETA. “That’s when I really started to kind of be more conscious of the products that I was buying and the products that I was using every day. … They basically hold down these animals and force chemicals into their eyes, on their skin, to see what kind of reactions they’ll have. And it’s really, really awful.”

PETA’s Beauty Without Bunnies database is the ultimate resource for conscientious shoppers and lists more than 6,000 companies and brands around the world that have banned animal tests in favor of effective, modern, non-animal methods, thereby sparing animals painful and deadly tests.

PETA—whose motto reads, in part, that “animals are not ours to experiment on”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow the group on X, Facebook, or Instagram.

The post ‘Beauty Without Bunnies!’ Atiana De La Hoya Stars in Cruelty-Free Campaign for PETA appeared first on PETA.

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