It’s a good day for goats! Major department stores are saying baa-bye to mohair, hair violently stolen from sensitive Angora goats. Here’s what happened after PETA exposed how goats suffer for mohair:

TJX—the parent company of TJ Maxx, Marshalls, HomeGoods, and more—banned mohair.

Macy’s Inc., which owns Bloomingdale’s, won’t sell mohair in any of its private labels, including I.N.C, Bar III, Charter Club, and Alfani.

The True Cost of Mohair

Goats feel unimaginable fear, pain, and stress when workers forcefully restrain and roughly shear them for mohair used in sweaters, hats, yarn, and accessories.

PETA showed the companies a damning undercover investigation into mohair operations in Lesotho and South Africa. The footage includes video investigators recorded at facilities certified by the misleadingly-named “Responsible Mohair Standard.” The footage revealed:

a discarded pile of several goats’ dead bodies, including a baby.

workers violently striking goats with brooms and poles.

workers shearing animals so roughly that some were cut open and bleeding.

Another PETA Asia undercover investigation documented goat kids screaming in pain and fear as workers sheared them for the first time. As soon as their hair quality declines or they’re deemed no longer useful, workers slit their throats, well short of their natural 10-year life expectancy.

Let Goats Keep Their Coats

Goats are gentle, social animals who form strong bonds with their families and fellow herd members. When left in peace, they play, explore, and comfort one another. Mother and baby goats recognize each other’s voices shortly after birth. In the mohair industry, workers shear goat kids as young as four months old.

The only hair you should be wearing is the one that grows from your own body.

Macy’s and TJX join hundreds of other major retailers—including Zara, Gap, Banana Republic, ASOS, UNIQLO, Ralph Lauren, and Express—in refusing to sell mohair after hearing from PETA.

Tell H&M to follow suit and reinstate the mohair ban it abandoned in 2020—despite previously professing to ban it “permanently.” Every brand that bans mohair helps make fashion more compassionate—and just a minute of your time can help spare even more goats.

The post Goats Win! Macy’s, Bloomingdale’s, TJ Maxx, and Others Say ‘No’ to Mohair After PETA Push appeared first on PETA.