Montrose, CO — May 7, 2026 — Two new wolves can be found roaming across Colorado this year. Like their physical brethren, these two wolves will be traveling the state on the sides of a custom-wrapped Chevrolet Silverado EV to promote the Born to be Wild license plate.
Launched in January 2024, the Born to be Wild license plate was created to directly fund conflict mitigation work between wolves and ranchers. Over $1.3 million dollars have been raised so far. This funding directly supports critical resources for ranchers, including hands-on training and the state’s range rider program.
The range rider program, in particular, has become a cornerstone of these efforts. Range riders work closely with ranchers to implement proactive strategies such as increased human presence, carcass management, and adaptive grazing practices—methods proven to reduce livestock losses while minimizing the need for lethal control of predators.
“These funds are making a tangible difference for ranching communities across Colorado,” said Curtney Vail with the Rocky Mountain Wolf Project. “By equipping producers with tools and expertise, we’re helping to prevent conflicts, protect livelihoods, and promote coexistence with Colorado’s native wildlife.”
Motorists can join the over 26,000 people who have purchased the license plate to show that they are “born to be wild” at any time through the Colorado Department of Motor Vehicles online or in person. The license plate costs $50 annually, with additional one-time fees and taxes when the license plates are first purchased.
“The success of the Born to Be Wild plate highlights strong statewide public support for the Colorado wolf restoration,” said Ryan Sedgeley, the Southern Rockies Representative for the Endangered Species Coalition. Ryan believes that the success of this license plate goes beyond the general support of the wolf restoration program; it is also a show of support from the public for ranching families, “This is proof that the people of Colorado are showing up to support ranchers to succeed in living with wolves with minimal conflict.”
Keep an eye out for a sighting of the two new wolves roaming Colorado at events and locations near you.
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